Most of us wouldn’t turn to a stranger on an airplane and tell him or her about our aches and pains, our digestive issues, or our deepest fears about the future. And yet, every single day, patients see new doctors for the first time and share intimate details about their bodies and their worries with a person they may know by recommendation but have just met. It’s remarkable — and it’s a reminder of just how central trust is to the patient-physician relationship.

https://hbr.org/2021/03/building-trust-into-telehealth?

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